Legal
Privacy Policy
Last updated: 14 May 2026
Alfa is an AI employee workspace for recruiting, writing, design, project boards, coaching, video, voice, music, analytics and saved work. This policy explains what data is handled when you use the web app, the mobile-friendly app experience, support, account features and AI tools.
Who We Are
"Alfa", "we", "us" and "our" mean the team operating Alfa 2.0 at startalfa.com. You can contact us through in-app Support or at alfie@welovealfa.com.
Information You Give Alfa
Depending on how you use the app, you may provide:
- Account details such as name, email address, profile image, sign-in status and organization or team membership.
- Prompts, chat messages, uploaded or pasted context, business notes, documents, URLs, briefs, tasks, boards, decisions, CRM notes and other workspace content.
- Generated outputs, including copy, images, slide decks, audio, music, videos, project boards and saved favorites.
- Voice, camera, microphone and conversation content when you choose to join a Tavus/Daily coaching call.
- Support messages, referral interactions, feedback and any billing or subscription details if you use a paid plan.
- Optional third-party credentials you choose to enter, such as Trello, Anthropic, Gemini or restricted Stripe keys. These are designed to stay in your browser unless the feature itself sends them directly to the provider you selected.
Information Collected Automatically
We and our service providers may process technical information needed to run and protect the service, including IP address, device and browser type, pages visited, request timestamps, error logs, rate-limit events, security signals and approximate location inferred from network data. We use this to host the app, prevent abuse, debug problems and understand whether core features work.
Browser Storage
Alfa uses browser storage so the app feels immediate on desktop and mobile. This can include localStorage, IndexedDB, Cache Storage and the service worker cache.
- localStorage may hold preferences, theme, locale, profile display settings, daily intent, scratchpad, journal, tasks, habits, decisions, favorites, AI chat history, API keys you add and backup/import data.
- IndexedDB may hold generated writing, boards, voice audio, music, decks, images and videos so you can reopen or download them later.
- The service worker caches app shell files so Alfa loads reliably. It does not intentionally cache private API responses.
Clearing browser data may remove locally stored Alfa history and generated files from that device. Export tools inside the app are intended to help you keep a local backup.
AI Employees And Generated Work
When you use an AI employee, Alfa sends the content needed to answer or generate the requested output. Recent app updates added or expanded image, deck, voice, music, video, project-board, analytics, favorites and Raj coaching-call features, so this policy now covers those workflows explicitly.
AI requests may be processed by providers such as Google Gemini, Anthropic, Supabase edge functions, Tavus and Daily. We do not sell your prompts or use them to train an Alfa-owned model. Third-party AI providers process inputs and outputs to provide the requested feature under their own terms, security controls and data processing arrangements.
Video Calls, Camera, Microphone And Recordings
Raj coaching calls use your camera and microphone only after you choose to start or join a call and grant browser permission. The local lobby preview runs on your device until you join. The live call is handled by Tavus and Daily.
Recent updates enabled recording and playback for call history. When a call is created, Tavus may record it so you can replay it later from Alfa history. Recording links are fetched only when needed. Do not start or record a call unless everyone involved has agreed.
Accounts, Analytics And Favorites
Some areas, including private analytics and saved favorites, require sign-in. Clerk handles account login and may process your email, name, profile image, user ID, session state and organization or team data. Supabase supports selected account-backed data, edge functions, rate limits and security controls.
Support And Messages
If you contact Support, Intercom may process your message, email, name, account identifiers, browser details and conversation history with Support. We use this to reply, troubleshoot, improve the app and keep a record of support requests.
Payments And Referrals
If Alfa offers paid plans, subscriptions, discounts, cancellation flows or referrals, payment and referral providers may process the information needed to handle checkout, invoices, taxes, fraud prevention, commission tracking and account administration. Do not enter full payment card details anywhere except a trusted payment-provider checkout.
Third-Party Tools You Connect
Some widgets can connect to third-party services or public data sources at your direction. For example, Alfa may call Trello, Stripe, weather, exchange-rate, news, status, GitHub, Wikipedia, arXiv, DuckDuckGo, QR and RSS services when you use the relevant feature. Those providers receive the request details needed to return the result.
Processors And Providers
| Provider | Purpose | Data involved |
|---|---|---|
| Vercel | Hosting, redirects, security headers and deployment | Technical request logs and page delivery data |
| Clerk | Sign-in, sessions, organizations and team management | Name, email, profile image, user ID and session data |
| Supabase | Database, edge functions, rate limits and security controls | Account-backed app data, API requests, IP-based rate limits and logs |
| Google Gemini | AI chat, image, voice, music and other generative features | Prompts, instructions, uploaded context and generated output |
| Anthropic | Classic dashboard AI features when configured | Prompts, instructions, pasted context and generated output |
| Tavus and Daily | Raj video or audio coaching calls and call recording playback | Call metadata, conversation content, audio, video and recordings |
| Intercom | Customer support and in-app messaging | Support messages, contact details and account/support metadata |
| Payment and referral providers | Subscriptions, invoices, fraud prevention and referral tracking | Checkout, billing, subscription and referral information |
| Connected services and public APIs | Optional widgets such as Trello, Stripe, weather, news, search and status tools | Requests, account keys you provide and returned third-party data |
Cookies And Similar Technologies
| Technology | Use | Control |
|---|---|---|
| Essential cookies | Authentication, sessions, security and support messaging | Browser settings, sign out or provider controls |
| localStorage | Preferences, app state, API keys you add, local notes, history and backups | Clear site data or use app import/export tools |
| IndexedDB | Generated media, boards, drafts, decks and local history | Delete individual history items or clear site data |
| Service worker cache | Offline-friendly app shell and static assets | Clear site data or unregister the service worker |
We do not use advertising cookies in the app.
How We Use Information
- Provide, secure, maintain and improve Alfa.
- Generate AI outputs and route work to the correct employee or tool.
- Authenticate users, protect private analytics and favorites, and support team/organization features.
- Store browser-local history and generated media so you can reopen it.
- Provide customer support, respond to requests and investigate bugs.
- Apply rate limits, prevent abuse and protect our systems and service providers.
- Handle subscriptions, cancellations, referrals and administrative notices if those features are used.
Legal Bases
Where UK or EU data protection law applies, we rely on the following legal bases: contract performance to provide Alfa, legitimate interests to secure and improve the service, consent where the browser or law asks for it, and legal obligation where we must keep records or respond to lawful requests.
Sharing
We share information with service providers only as needed to operate Alfa, process the feature you selected, provide support, handle payments or comply with law. We do not sell personal information.
Retention
Browser-local data stays on your device until you delete it, clear site data or use in-app deletion controls. Account, support, billing, security and rate-limit records are kept for as long as needed to provide the service, resolve disputes, prevent abuse, meet legal obligations and maintain business records. Tavus/Daily recordings may remain available until deleted or expired under provider retention settings.
Your Choices And Rights
- You can clear browser storage, delete history items, export local data, sign out or stop using optional integrations.
- You can revoke camera, microphone and notification permissions in your browser or device settings.
- You can ask for access, correction, deletion, portability, restriction or objection where those rights apply.
- You can contact us through Support or alfie@welovealfa.com.
Children
Alfa is not intended for children under 13, and it is not directed to children. Do not use Alfa if you are not old enough to consent to these terms in your country.
International Transfers
Alfa and its providers may process information in the United Kingdom, United States, European Economic Area and other countries. Where required, we rely on appropriate transfer safeguards such as standard contractual clauses or equivalent protections.
Changes
We may update this policy as Alfa changes. If an update is material, we will take reasonable steps to make it visible in the app or on this page.